Article Marketing: Breaking Free

By , October 9, 2015 10:26 am

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Article marketing is best achieved by following certain “tried and true” practices. Matt shares with you some of the secrets of his success and invites you to get started on your next writing project today!

article writing, article marketing, article submission, article directory, article site, writing, editing, publishing, writer, editor, publisher, web content, resource box

As a prolific article writer I have been asked by some how I am able to generate so many quality articles in such a short period of time. Frankly, it isn’t always easy, but there are some things I would like to share with you in order that you may, perhaps, increase your production as I have. Increased production for you means additional and regular submissions resulting in greater exposure of your name on the world wide web. All of this should translate into more money for you, the chief reason for article marketing I might add.

In a seven month period this past year, I wrote over 400 articles that were submitted to various article directories on the internet. In addition, I wrote another 1100 articles for clients that were then delivered to them to publish on their own sites. These web content articles were all short, concise, and generally averaged below 250 words for each article. Most of my regular articles are typically 500 words in length with the rare article or two approaching 1500 words. Still, this achievement was no small feat for me, especially when the subject matter brought me into unfamiliar territory.

After much trial and error I have learned that the best way for me to keep my production high — while at the same time delivering useful and interesting content — meant that I had to streamline my operation. The following are some “tried and true?practices that I have put to the test and you can too.

Stick With What You Know — I don’t mind writing on subjects that I have little knowledge about, but in doing so I can get bogged down by excess research time. If I am writing for a client, I charge accordingly once they are aware that I am writing in an area that is outside of my particular areas of expertise and they are still desiring to utilize my services. As far as submitting articles to the online directories, I purely keep my subject matter limited to a handful of areas where I shine.

Start, Then Stop — There are times when I am in the midst of writing an article that I find myself unable to complete my undertaking due to a lack of information. If I cannot garner what I need right away, I put the unfinished article to the side until I obtain the information needed to complete the job. Let’s just say that I have a regular supply of “go-to?articles that I plan on finishing at a later time. I don’t get hung up on any one article, instead I move on and focus on the next. Overall, my production level stays high as I don’t let one article hamper my work flow.

Outlines, Everywhere — Well, not exactly. Still, there are times when I am in between projects, but still in the writing mood [which for me is almost always!] Therefore, what I do to stay busy is to craft a list of article subjects or titles and then work on writing an outline or two or three…you get the picture! Some of these outlines have come in handy when a client requests a specific topic. I simply pull out the outline, expand on each of the points I already have listed, and I flesh out my article. Quickly and almost effortlessly a draft version is ready and sent out for my client’s review. At times I use the same technique for submitting work to the various article directories.

Be Consistent — If you aren’t writing on a regular basis, getting started again can become much harder to do than if you were to write on a consistent basis. In the days before electronic fuel injection was standard equipment [guess which topic I write on chiefly?], a cold car could take long to warm up. Much like those particular automobiles of yesteryear you need a constant stream of fuel [articles] going to stay warm. The hotter you are, the more you will produce.

In all, article writing is an enjoyable task for some while it is laborious for others. As you write, do not overly concern yourself with style, grammar, punctuation, and verbiage as these are things you can massage once your draft is done. Break free of the article writing rut and get yourself into a working rhythm today. If you do, you will become a recognized and respected author in no time.

7 Reasons You Need to Market with Articles Now

By , October 7, 2015 11:33 am

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Looking for a simple way to get an edge on your competition? Article marketing is a proven tactic that addresses some key marketing strategies. Here are 7 exceptional reasons why you need to market with articles now!

Dean Mercado, Internet marketing, marketing strategies, article marketing, search engines

Looking for a simple way to get an edge on your competition?
Successful businesses who are in it for the long haul continually apply innovative marketing strategies and tactics to differentiate themselves and get that edge. Two such killer marketing strategies are positioning and relationship building. And guess what? Article marketing is a proven tactic that just happens to address both of those marketing strategies. Is it the “be all, end all?of positioning and relationship building? Absolutely not. However, it is an excellent step in the right direction. And on top of that, there’s probably a good chance that your competition is not using this tactic. Face it. It takes some time, skill, and effort to write and effectively use articles, that’s why the masses don’t do it however, those looking for an edge do.
So why choose article marketing as one of you marketing tactics? Here are 7 exceptional reasons:
1. It is quite simple. People love to buy from and deal with the best. Writing and effectively marketing your articles helps you position yourself as the expert in your field.

2. Let’s take this first concept a step further for reason #2. Let’s be blunt here, as an expert, you can justifiably increase your rates and charge more for your products.

3. If your articles are good and distributed properly, they can spread like wildfire and literally cause a viral marketing frenzy. Ultimately driving business your way.

4. A big part of Internet marketing has to do with the Search Engines like Google, Yahoo, MSN, etc. It’s critical that we play their game. That being said, Search Engines love content such as articles! Many Internet marketers try the latest fad to trick Search Engines into getting a better ranking. If you have a lot of time and/or money on your hands to keep up with the latest trends and the ever changing Search Engine rules, then do what you feel is right. However, one tactic still holds true with improving Search Engine ranking, and that’s article marketing.

5. People love to be and feel well informed ?It helps them make better decisions. Your articles can serve as the source for the input they seek. And who better to buy from then the source that provided the information in the first place.

6. Talk about getting major bang for the buck, articles can easily be repurposed in a variety of ways. For example:
==> They can become content for your or someone else’s newsletter;
==> Used as free giveaways to prospects/clients, in seminars, at networking events, etc;
==> Used to spark conversation in a blog or an online networking group such as Ryze;
==> Combine multiple articles into an eBook, book or info-product that can be sold or given away in exchange for contact information;
==> Become the basis for a live seminar or teleseminar;
==> And we can go on and on and on.

7. Articles when distributed properly are a great way to stay in touch with clients and prospects. Studies have shown that on average it takes around 7 touches before a prospect buys. Why not use articles as some of those touches? This will help continually boost your prospect’s perception of you as someone who consistently adds value.

We live in an age where information is king. We all know something others would be interested in knowing. Share your knowledge and like a magnet you’ll draw your prospects towards you.

?2006 Online Marketing Muscle — All Rights Reserved.

How to Maximize Your Business Using Traffic Generation

By , October 5, 2015 12:29 pm

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Whatever type of business you can think of, you can be sure that you can find them online. Online businesses are the trend nowadays. All sorts of businesses are sprouting. Their number increases day after day. So what are you waiting for? You may find that bringing your business online will bring you more rewards than the traditional offline business venture.

article marketing, submit articles

Whatever type of business you can think of, you can be sure that you can find them online. Online businesses are the trend nowadays. All sorts of businesses are sprouting. Their number increases day after day. So what are you waiting for? You may find that bringing your business online will bring you more rewards than the traditional offline business venture.

Setting up a business online is one thing. Making it successful is another. With the infinite possibilities of the World Wide Web, we can make an intelligent guess that other businesses have made their way online, as well as limitless upcoming new businesses. With an online competition like that, making your business one of the best online is seemingly impossible to do. Have faith, and think of this as a huge challenge — achievable and not impossible.

Your business starts off with setting up a website. This would be another topic, seeing that we are tackling article marketing. After you make a website for your business, you have to let other Internet users to know about your business website and visit your business website. You should advertise your business website. This can be done in various ways. One preferred strategy is by article marketing.

Article marketing is a useful tool and a powerful source of generating traffic and providing links to your business website. Article marketing in its greatest sense, generates traffic to your business website. In order to be successful in article marketing, your articles must be able to generate traffic. What does this mean? A person online that reads your article and consequently goes to the link to your business website generates a hit. Website traffic refers to the amount of hits that a website generates. In your case, it is highly recommended for your business website to have lots of traffic.

The likelihood of somebody in the Internet buying your product increases as the traffic to your business website increases. This is sort of like having a lot of customers coming in your store. The bigger the number of people inside your store, the better the chances you have of selling your product.

Probably the best strategy to increase traffic to your business website is article marketing. Aside from creating articles that appeal to consumers, it is also of prime importance to advertise your articles to the online community where they can be reached. You can’t just post your articles anywhere in the Internet. It would be harder than finding a needle in a haystack. They don’t call the Internet as the infinite web for nothing. It would be like placing an ad poster to a very isolated alley or desert. There won’t be too many people finding your ad. In order to advertise effectively on the net, it would be for your best interest to submit your articles to well known article directories and ad sites.

Search engines run through article directories. This would be of big help to exposing your article to the online community. A lot of potential customers can be reached especially those that prefer to use search engines. But you can’t post your articles in search engines. There are places to post your articles and these are called article directories. Some require payment but the huge majority of article directories are free. These article directories categorize your articles to their appropriate field or genre. Most of these article directories have a search field to help speed up the search for specific articles that online users want. This is where article keyword comes in. Your article should have the appropriate keyword or keywords to make it easier to spot. These are the same keywords that online users use to search for what they want in the search fields of article directories or search engines.

Why is article marketing effective at directing quality traffic to your business website? One of the reasons that article marketing is effective at directing quality traffic to your website is that when an online user reads your article, it already informs them of what your business is all about as well as your available products and services. They visit your website because they are there to already do business with you, or seek for additional information regarding your business. Hence, they are referred to as quality traffic since they are most likely to buy than regular traffic, who happens to be online users who just browse without intending to buy.

In order for your online business to survive, you must have a steady flow of traffic in your business website to sustain you. If you want it to thrive, attract even more traffic to your business website by creating more articles. Do not underestimate the power of articles. They inform all potential online consumers. Don’t settle for just a few articles. The more articles, the more traffic your business website generates.

Article Marketing Myths And Facts

By , October 3, 2015 1:00 pm

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By now everyone has heard of article marketing and so many people out define it in so many different ways there that it has become hard for people new to article marketing to understand.

First of all, most of the SEO Gurus caught on to article marketing late in the game, then scrambled to create their own definitions of it at the last minute so it didn’t appear they were ever not aware of the power of article marketing.

In general, article marketing is where you write a…

article,marketing,writer,ghostwriter,blog,forum

By now everyone has heard of article marketing and so many people out define it in so many different ways there that it has become hard for people new to article marketing to understand.

First of all, most of the SEO Gurus caught on to article marketing late in the game, then scrambled to create their own definitions of it at the last minute so it didn’t appear they were ever not aware of the power of article marketing.

In general, article marketing is where you write an article on a topic that is related to your website topic. Not a promotional article for your website, but an article about something that is informative to the reader. In the article you use keywords and phrases that relate to your topic as well, much like you would optimize a webpage. Your article when reprinted will be the text of a webpage or webpages.

In the author bio section at the bottom is some info about you and links to your website. It is suggested that you put in one link to your main page and one to an interior page that fits the article you are writing.

If your article is submitted to websites that take article submissions and offers free content to webmasters, then webmasters choose to repost your article on their websites, the links in the author bio section become links from their websites to your website.

Now lets go on to the myths and facts about article marketing.

MYTH: Article marketing doesn’t really help you all that much.

FACT: Article Marketing can help you increase your link popularity and be a source of some of the most targeted traffic you can get.

MYTH: Reprinted Articles only get indexed as supplemental pages, therefore it doesn’t help enough to make it worthwhile.

FACT: Depending on where the article gets submitted to, the article itself can get a top 10 listing in major search engines and not as a supplemental page.

MYTH: Submitting your article everywhere creates duplicate content and the search engines will punish or discount those pages as a result.

FACT: If search engines punished duplicate content in the way that myth suggests then all rss feeds that cause a post in a blog to be reproduced to be discounted or published and they are not. The New York Times articles and CNN stuff is blasted all over the web and are not punished or discounted.

Duplicate content is two webpages that are around 70% similar, not two webpages that have similar text on them.

MYTH: The only way article marketing works is you write an article then submit it to thousands of article submission websites.

FACT: There is more than one way to make article marketing work for you. The way mentioned above works okay if you are looking to get a lot of links back to your website whether they are related or not and can be effective if you currently have very little or no link popularity at all.

Another way is to hand submit your article to article submission websites that only accept articles related to your topic. This is more difficult but the links help you more just through the submissions and it’s more likely that the websites that pick up and repost your article will be also related to your topic which can help you with better links and targeted traffic.

Yet another way is to write a very high quality article that you really take your time on and research. You then choose a very high traffic website related to your topic. One that has great PR and a lot of visitors.

Email them your article and offer them an exclusive if they will print your article with your links included in the bio. If your article is of good quality and they get an exclusive you have a good chance they will post your article there.

This one posting of your article can be more powerful than the mass submitted article method if you choose the website you submit it to carefully.

Last but not least, posting your article exclusively on your own website is a great way to add fresh content and if the article is good, people will link directly to the article increasing both traffic and PR for your webpage where you posted the article. But for this to work you need to already have some traffic to work with.

MYTH: You should always post your article in your website first, then wait to get crawled by the search engines before submitting the article elsewhere.

FACT: Adding articles to your own website is called adding content. Submitting those articles to other websites is called article marketing. With article marketing you don’t want the article indexed on your website first.

Yes you read that right. You do not want the article indexed on your website first. You are or should already be doing SEO on your website and adding fresh content to your website for the search engines to get traffic from them.

Submitting articles to other websites and having the search engines find it there first gives another gateway that people can find your website through.

If the websites that you submitted your articles to get crawled often, then having your article appear there with the links intact will get your website crawled as well.

If the websites you submitted your article to are getting indexed well by the search engines, then your article being found on their website first might get it in the top 10 results.

Placing it into your own website with no or low PR might not have gotten the article indexed at all.

I hope this article will clear up some of the myths about article marketing and that it has helped you understand how and why it works.

How Viral Marketing Works, Plus 6 Ideas to get you Started

By , October 1, 2015 2:11 pm

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What does a virus have to do with marketing? Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message’s exposure and influence. Like viruses, such strategies take advantage of rapid multiplication to explode the message to thousands and then to millions.

Viral Marketing,viral,marketing,seo tools,internet marketing,soe,articles

What does a virus have to do with marketing? Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message’s exposure and influence. Like viruses, such strategies take advantage of rapid multiplication to explode the message to thousands and then to millions.

Public health nurses offer sage advice at flu season: stay away from people who cough, wash your hands often, and don’t touch your eyes, nose, or mouth. Viruses only spread when they’re easy to transmit. Viral e-mail marketing works great on the Internet because instant communication has become so easy and inexpensive. Digital format make copying simple. From a marketing standpoint, you must simplify your marketing message so it can be transmitted easily and without degradation. Short is better. Remember the K.I.S.S. standard?Keep it Simple Stupid. The shorter and easier to remember is always better than long and complicated.

Clever viral marketing plans take advantage of common human motivations. The desire to be cool and greed drives people. So does the hunger to be popular, loved, and understood. The resulting urge to communicate produces millions of websites and billions of e-mail messages.

Most people are social. Nerdy, basement-dwelling computer science grad students are the exception. Social scientists tell us that each person has a network of 8 to 12 people in their close network of friends, family, and associates. People on the Internet develop networks of relationships, too. They collect e-mail addresses and favorite website URLs. Affiliate programs exploit such networks, as do permission e-mail lists. Learn to place your message into existing communications between people, and you rapidly multiply its dispersion.

If you can design a marketing strategy that builds on common motivations and behaviors for its transmission, you have a winner.

Here are six ideas to help you start your viral marketing campaign:

1. Purchase the branding rights to a viral E-book. Allow people to give away your free E-book to their visitors. Then, their visitors will also give it away. This will just continue to spread your ad all over the Internet.

2. If you have the ability to set up a forum or other bulletin board, you really have a great tool. Allow people to use your online discussion board for their own website. Some people don’t have one. Just include your banner ad at the top of the board.

3. Do you have a knack for web design? Create some templates, graphics, etc. and upload them to your site. Then, allow people to give away your free web design graphics, fonts, templates, etc. Just include your ad on them or require people to link directly to your web site. Make sure that you include a link back to your site in the copyright notice and require them to keep your copyright notice in tact.

4. Write an E-book. Allow people to place an advertisement in your free E-book if, in exchange, they give away the E-book to their web visitors or E-zine subscribers.

5. Write articles that pertain to your product or service. Allow people to reprint your articles on their website, in their E-zine, newsletter, magazine or E-books. Include your resource box and the option for article reprints at the bottom of each article.

6. You can easily find products on the Internet that will sell you a license allowing you to distribute the product free of charge to other people. Look for those products that provide “branding rights”. That is where you can include your own name, website, and contact information.

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